Voice agents are excellent at bounded, transactional conversations with a clear objective: booking, status, verification, routing, reminders, straightforward qualification. They are poor at open-ended advisory conversations, emotionally difficult calls, and anything requiring negotiation or discretion. Deploying them into the second category damages the brand and the programme.
We scope deployments intent by intent and put explicit escalation triggers on everything else. Distress in the caller’s voice, an explicit request for a person, three failed clarification attempts, or any topic outside the configured intents all route to a human immediately. The agent never argues, never insists it can help, and never loops.
There is also a category we advise clients to avoid entirely regardless of technical feasibility: collections calls to individuals, medical triage without clinical sign-off, and any outbound campaign where the recipient has not consented to contact. The technology can do these things; the regulatory and reputational exposure is not worth it, and we will say so before you ask.